The Newsonomics of the Shopping of Press+ and the Coming of Paywalls 2.0

By: Ken Doctor | Nieman Journalism Lab

In April 2009, when Journalism Online began operations, its business — providing the backend for websites offering different kinds of paywalls — was largely derided. Two years later, when the company — having largely assumed the name of its main product, Press+ — was sold to printer RR Donnelley, observers noted that the $45 million (or so) payout seemed rich for a company with a couple of dozen clients.

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