The Next Frontier in Digital Ad Fraud: Local Markets

Digital advertising fraud continues to be an industry-wide problem. Estimates of dollars lost to fraud range from $6 billion to $16 billion annually. Much of the conversation has been on preventing fraud in open ad exchanges on a national level. But digital ad fraud can affect anyone who buys and sells digital advertising, including local and national publishers and advertisers.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *