The NY Times Preps New Subscription Offering

By: Lucia Moses | Digiday

The New York Times began testing a new cooking site to a small batch of users last month, and now, its plans to charge for it are starting to take shape.

Cooking, which the Times describes equally as a site and recipe box, gives users the ability to search its 15,000-recipe archive in various ways and save them to a recipe box. The site is guided by Times food journalists like Melissa Clark, Sam Sifton and Mark Bittman. It’s being tested with 10,000 users and is scheduled to launch later in the year.

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