The NYT’s Planned Ad-Free Paywall Will be a Double-Edged Sword

Earlier this month, New York Times CEO Mark Thompson said the company was considering a new online subscription that would have no advertising. Now, the Times chief executive has confirmed in a speech at the Cannes Lions advertising festival that the paper is planning to roll out such an option soon.

But going ad free could turn out to be a double-edged sword for the Times.

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