The Obama ‘Circ Effect’ Sends Chicago Sunday Sales Soaring, Too

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By: Mark Fitzgerald

Customers eager to buy special Barack Obama commemorative sections in Chicago’s Sunday papers lined up for hours in some neighborhoods.

Others drove from convenience store to gas station to newsracks in vain attempts to get copies of the sections inserted in Sunday editions of the Chicago Sun-Times and Chicago Tribune. According to television news reports, some locations sold out of the papers before 7 a.m. Sunday.

For Chicago’s dailies, it was a weekend reprise of the run on newspapers they experienced on Wednesday after the election of Obama.

The Sun-Times Monday reported selling out of all its papers — though it doubled its normal weekend press run. The Sun-Times was making its special section — a 32-page full-color tabloid called “Obama: A Walk Through History” — available for sale at its downtown headquarters for $1. “Limit 10 per customer,” the newspaper said in a note to readers.

For its part, the Chicago Tribune said it would insert the section in Tuesday newsstand editions to give readers another chance to buy it. The 10-page section consists of front-pages chronicling Obama’s rise from his speech at the 2004 Democratic convention to his election last Tuesday.

TV news reports said some of the customers who braved long lines to buy the Sun-Times Sunday paper were disappointed to find the section was not in it. The Sun-Times said it is looking at ways to satisfy those customers.

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