The Orange County Register to Launch New iPad App

By: Freedom Communications

SANTA ANA, CALIF. – March 10, 2011 – Orange County Register Communications is releasing a standalone news and information application specifically for iPad users, with plans to announce an exact launch date later this month.

The Orange County Register iPad app will be a compilation of local news and daily interactive packages designed specifically for the iPad, and is part of a larger strategy by Freedom Communications, Inc. that includes adoption onto other tablet devices and future rollouts across other Freedom locations.

“The Register’s iPad app will take full advantage of tablet technology and deliver information in a very compelling, entertaining fashion,” said Doug Bennett, president at Freedom’s Interactive Division. “Our goal with this iPad launch is to bring an entirely new dimension to our content and encourage interactions in ways people have not experienced before.”

The Register’s iPad app includes a carefully selected collection of “news of the day” items organized into six categories – News, Sports, Business, Trending, Things to Do and a Photo Gallery. The app will also showcase one feature per day as a multimedia-rich story. The daily package will include a highly designed mix of text, photo slideshows, audio, video, information graphics and real-time data or voting capabilities.

“Tablets will be a game-changing medium in our efforts to grow mobile share and expand our overall audience in Orange County,” said Terry Horne, president and publisher at Orange County Register Communications. “We think the Register’s iPad app will resonate with younger, technologically-savvy audiences who already trust our brand, but may not regularly use our other print and digital products.”

The Register’s iPad app will be available soon for download on a free-trial basis for a limited time directly through the App Store on iTunes or ocregister.com/ipad, and will eventually move to a weekly or yearly subscription model once a specific audience-trial target is met, Horne said.

A morning edition will publish six days a week at 6 a.m. followed by an evening edition with updated stories at 5 p.m., Mondays through Saturdays. Both times match peak iPad usage times, Horne said. The latest breaking news will be available 24 hours a day, seven days a week.

The iPad’s touch interactivity allows users to flip through categories and individual articles quickly and easily from a main homepage, expand photo galleries into sharp full-page images and view broadcast-quality videos. Each edition may automatically be stored within the app for reading later.

The Register’s iPad also redefines how advertising is delivered and viewed by delivering an engaging, multimedia-rich experience. Section sponsorships, in-article and full-page ad positions are completely interactive and customizable to the needs of a specific advertiser, with unparalleled branding and direct-response capabilities. Participating advertisers at launch will include American Airlines, Pechanga Resort & Casino, Big 5 Sporting Goods and Monterey County Convention and Visitors Bureau.

Promotion for the Register’s iPad app will include a public relations campaign, events and social media outreach, as well as digital and traditional media buys. New Facebook and Twitter pages for Register’s iPad app are now live to gather feedback and share latest news at Facebook.com/ocregistertablet and Twitter.com/ocrtablet.

About Freedom Communications, Inc.
Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company’s print portfolio includes approximately 100 daily and weekly publications, including approximately 30 daily newspapers, plus ancillary magazines and other specialty publications. The broadcast company’s stations – five CBS, two ABC network affiliates and one CW affiliate – reach more than 3 million households across the country. The Company’s news, information and entertainment websites and mobile applications complement its print and broadcast properties. For more details, visit www.freedom.com.

 

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