The Power of Print Innovation

The current widespread interest in digital publishing does not mean the possibilities of print have been exhausted – far from it, according to the three speakers at Monday morning’s Print World session on the Power of Print Innovation.

When newspapers set out to save money in print production, reduce their environmental footprint, and work toward sustainability, they often overlook a potentially worthwhile area: graphic design.

Pedro Matos, a doctoral student in design at the University of Lisbon, described a project he undertook with the Portuguese newspaper Expresso that culminated in two prototype publications. The second prototype resulted in a 20-percent reduction in paper consumption from the paper’s current usage. Not only that, but space available for advertisements increased slightly.

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