The Problem With Digital Advertising? It’s Not Specific Enough

Unlike its physical world ancestor, online publishing fails to reward investments in production and content quality. We urgently need to reconsider the error.

Today, the economic value of a journalism item stems from its popularity, i.e. the number of clicks (or views) it generates. A well-crafted listicle put together by a clever Millennial will generate more revenue that any public-interest piece, this in total disregard for who actually reads it, for how long, etc. That’s the absurdity in today’s system.

 

 

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