The Promise and Peril of the Custom Banner Ad

The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/the-promise-and-peril-of-the-custom-banner-ad/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *