Since the advent of the Internet, publishers have been trying to leverage distribution channels—such as social media networks—to drive traffic to their own websites. Now, though, content can be hosted and monetized on these third-party platforms through services including Facebook’s Instant Articles or Snapchat’s Discover. As such, we can see the emergence of a new wave of “homeless” media companies that don’t require a home page; their sole purpose is to syndicate content.
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