The Rise of Video is Making 2016 a Weird Year to be a Digital Publisher

It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience. The Awl, an heir to a certain version of Gawker, moved to Medium along with a number of other small websites. Medium’s own in-house editorial product, Matter, has turned itself into a … studio? Or something? BuzzFeed missed its early revenue goals by a wide margin, and has reorganized internally to emphasize video. (A better outcome for employees than at Mashable, where dozens were laid off in April, in preparation for a “strategic shift” toward video.) Vice launched a cable channel! Which no one is watching. Not that the executives at Disney, who seem likely to purchase the company, mind.

And then there’s Tronc. Tronc! Whatever it is.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/the-rise-of-video-is-making-2016-a-weird-year-to-be-a-digital-publisher/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *