The Rise of Video is Making 2016 a Weird Year to be a Digital Publisher

It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience. The Awl, an heir to a certain version of Gawker, moved to Medium along with a number of other small websites. Medium’s own in-house editorial product, Matter, has turned itself into a … studio? Or something? BuzzFeed missed its early revenue goals by a wide margin, and has reorganized internally to emphasize video. (A better outcome for employees than at Mashable, where dozens were laid off in April, in preparation for a “strategic shift” toward video.) Vice launched a cable channel! Which no one is watching. Not that the executives at Disney, who seem likely to purchase the company, mind.

And then there’s Tronc. Tronc! Whatever it is.

Follow by Email
Visit Us
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *