By: Press Release | The San Diego Union-Tribune
SAN DIEGO — Nov. 2, 2011 — As the Hispanic population in San Diego continues to grow and demand distinctive content, The San Diego Union-Tribune is launching Vida Latina San Diego, a free glossy entertainment magazine available throughout the South Bay, on Friday, Nov. 4, offering Spanish-language content to consumers and an additional channel for advertisers to reach the large demographic.
With an initial audience of 80,000 readers in the San Diego market each week, Vida Latina San Diego is the largest circulated Spanish-language entertainment magazine, television and shopping guide in the marketplace.
“The Union-Tribune is proud to have the largest Spanish-language footprint in the San Diego market,” said Robert York, director of product development for the Union-Tribune. “Vida Latina San Diego will allow us to provide in-demand content, as well as expand the opportunities for advertisers to directly reach this targeted, growing demographic.”
The San Diego region has an estimated population of 974,000 Hispanics with a forceful estimated annual buying power of $12 billion.
“We continue to aggressively expand our product offerings due to our keen understanding of the diverse demographic make-up of San Diego,” said Ed Moss, president and publisher of the Union-Tribune. “As the most robust media company in the marketplace, we understand the region and our readers’ needs, and, following our company’s mission, are committed to delivering products that provide useful news and information to build stronger communities.”
Vida Latina San Diego content will feature entertainment news, novelas, television and cable program listings, music, movies, health, lifestyle and cultural events. The magazine will be available through free rack distribution every Friday at Food 4 Less, Ralphs, CVS Pharmacies, 7-Eleven, other major grocery chains, local markets, convenience stores, restaurants, medical clinics, strip malls, carnicerías and panaderías in high density Hispanic areas throughout San Diego’s South Bay.
In addition to Vida Latina, the Union-Tribune’s broad range of Spanish-language products include Enlace, San Diego County’s largest Spanish-language newspaper serving San Diego and communities neighboring the Tijuana/Mexicali border areas, its sister publication Enlace Extra, and SanDiegoRed.com, which serves as the Latino arm for the Union-Tribune’s website SignOnSanDiego.com. In response to reader demand and further demonstrating the Union-Tribune’s commitment to the growing Hispanic demographic, the circulation of Enlace was increased by 23 percent in April 2011.
The San Diego Union-Tribune, LLC, owned by an affiliate of Platinum Equity, is San Diego County’s leading local media company, with products covering 98 percent of all San Diego County households in a given week. The San Diego Union-Tribune and its website, SignOnSanDiego.com, are the leading local sources for news, entertainment, information and classifieds in San Diego County. Together, they reach over 1.2 million San Diegans each week. In 2009, The San Diego Union-Tribune won its second Pulitzer Prize, which was awarded to Steve Breen for his editorial cartoons.
The newspaper has a late week circulation of 261,298, with nearly 598,000 daily readers; Sunday circulation is 293,332, with readership of nearly 815,000. The newspaper’s website, SignOn SanDiego.com, is the leading local online source for news, entertainment information and classifieds in San Diego, with nearly 27 million page views and nearly 3.54 million unique users in a typical month. Other Union-Tribune products include Enlace, which has the largest distribution of any Spanish-language publication in the County.
(The San Diego Union-Tribune circulation, readership and online figures are based on the Audit Bureau of Circulations 2010 annual audit.)