The Secret to BuzzFeed’s Video Success: Data

By: Eric Blattberg | Digiday

BuzzFeed Motion Pictures wants to be your best friend.

And by all accounts, it’s well on its way: Like the rest of BuzzFeed, the 40-person video department has centered the majority of its content around a cheerful, upbeat tone, an ethos that has helped BuzzFeed become one of the fastest-growing digital video publishers, having just started a video division in 2012. Unlike many text publishers that have pushed into video, BuzzFeed’s videos aren’t boom and bust. They regularly rack up hundreds of thousands of views on YouTube. For example, the last 10 videos BuzzFeed created have view counts between 221,000 and 1 million on BuzzFeed’s primary YouTube channel, BuzzFeedVideo.

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