By: Ricardo Bilton | Digiday
Mobile, we’ve been told by publishers and consumers alike, is the future. But that shift to mobile brings with it another trend: a seismic shift in the way video is consumed. As more people have access to their own personal viewing devices. they’re using them to consume all content — including video — at an increasing rate. This has not escaped the attention of advertisers, who are eager to chase video consumption trends in an effort to reach new audiences.