The Sideways Numbers You’ll See in Today’s Newspaper Circulation Report

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By: Rick Edmonds |

The latest Audit Bureau of Circulations figures will be released this morning, and I can confidently predict totals for individual newspaper organizations and for the industry will be neither up nor down. They will be sideways.

That is because the six-month period completed September 30 is the second in which the audit bureau is phasing in numerous rules changes. Comparisons to the totals for the same period a year ago, therefore, would be invalid (and no one seems to be going to the trouble of attempting an adjusted calculation).

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