The State of Native Advertising in 5 Data Sets

By: Lucia Moses | Digiday

Publishers are increasingly looking to native advertising to solve their revenue problems. But there is still no industry-wide consensus of who should create the ads’ content, or how they should be priced, measured and distributed — not to mention whether they’re even all that effective.

New research into the business of native ads shows that advertiser demand is still a major obstacle to growing this side of the business.

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