‘The Sun’ Becomes NYC’s 4th Daily

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By: Karen Matthews, Associated Press Writer

(AP) The Sun rose again in the city on Tuesday.

The newspaper, a broadsheet, hit the streets with an initial press run of 75,000, becoming the latest New York City-based daily in the nation’s most competitive newspaper market.

Its debut front page featured nine articles, including pieces on a court battle over New York wine sales, Mayor Michael Bloomberg’s welfare reform position, and an Associated Press story about the discovery of an ant colony stretching from Italy to Spain.

“We’ve felt an enormous sense of good will from an extraordinarily diverse segment of New York,” editor and publisher Seth Lipsky said.

Staffers in the paper’s Tribeca offices sipped champagne, and Lipsky said he had just fielded a congratulatory phone call from Sen. Hillary Clinton, D-N.Y. “I invited her to dinner with the editors of The Sun,” he said. “She promptly accepted.”

The Sun adopted the name of a paper that began publishing in September 1833 and went out of business in January 1950.

The original New York Sun was perhaps best known for its “Yes, Virginia, there is a Santa Claus” editorial — its response to an 1897 letter from an 8-year-old girl asking if Santa was real.

An introductory editorial explained the revival of the nameplate: “We have chosen to pick up the flag of the Sun because it reminds us more than that of any other newspaper of the importance of guiding principle. For more than a century, the Sun stood for constitutional government, equality under the law, free enterprise, and the American idea.”

The New York Times and the tabloids Daily News and New York Post were the only 21st century survivors out of more than a dozen New York dailies from the 1900s. New York Newsday, launched in 1985, folded a decade later after losing more than $100 million. The Long Island-based paper continues to publish a New York City edition.

The launch comes at a time of increased circulation reported by the city’s dailies since the Sept. 11 attacks.

The Sun, available at newsstands for 50 cents, is aiming for paid circulation of 25,000 to 30,000 within a year.

Its staff of 40 full-time writers includes a roster of conservatives, such as ex-White House speechwriter Peggy Noonan and former American Spectator Editor in Chief R. Emmett Tyrrell Jr.

The stories on Page One of the 18-page inaugural edition included a Noonan interview of former Polish president and Nobel laureate Lech Walesa.

The Sun‘s investors — including Canadian newspaper baron Conrad Black and several prominent New Yorkers — come with deep pockets: estimates of the initial investment run from $20 million to $25 million.

The newspaper’s Web site currently only offers a subscription page for the print edition: http://www.newyorksun.com/.

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