The Sun Launches on Snapchat Discover

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The U.K.’s favorite tabloid is launching on Snapchat Discover today as it adds another notch to its post-paywall platform strategy.

While much of the engagement on Snapchat is outside of Discover, that is where the ad dollars are, so it’s where media brands are setting up shop. Discover now has some twenty media partners, up from eleven at launch, including Vice, National Geographic, and Cosmopolitan.

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