The Telegraph Rolls Out New ‘Authored Analysis’ Strategy For Editorial Newsletters

A key priority of The Daily Telegraph’s digital strategy is to grow the number of registered users accessing the site, and one of the pillars supporting this initiative is a new and improved approach to email newsletters.

The publisher launched six editorial newsletters over a period of six weeks, in a drive to refresh its newsletter strategy, previously a medium primarily used by commercial teams, explained Dan Silver, head of digital publishing at The Telegraph.

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