All publishers have the video bug, and The Telegraph is no different, pumping out 60 series since May. Each series fits into one of nine topic channels, from news to tech to beauty. Unlike many publishers, The Telegraph is focused on views on its property rather than Facebook or YouTube.
The publisher, now with a 30-person video team, is upping its lifestyle video content, having previously focused on news video only. The result: Video viewers are watching twice as many videos, on average three, according to The Telegraph. The number of viewers who complete a video has grown from 50 percent to around 73 percent.