The Texas Tribune is Getting into Sponsored Content for a New Online Opinion Section

By: Justin Ellis | Nieman Journalism Lab

The Texas Tribune will begin experimenting with sponsored content in 2014 with a site dedicated to both standard and paid opinion pieces.

TribTalk will be the Austin-based news nonprofit’s answer to both the newspaper op-ed section and and the wave of interest in branded advertising — a place for commentary on Texas politics and an opportunity for the Trib to find a new stream of revenue.

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