The Times’ Subscription Sales Jump 200 Percent Since Pivoting From Breaking News

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

British newspaper The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago.

Subscriber churn is also at a record low, down 4 percentage points compared to the previous year, according to Catherine Newman, chief marketing officer at The Times and Sunday Times.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *