The Times, they are a-changin’

By: Lucia Moses

New Yorkers will have to plunk down 15 cents more apiece for The New York Times starting Sept. 13, when the newspaper raises its newsstand price to 75 cents from 60 cents.
The increase will apply only to single copies sold Monday-Saturday in the New York metropolitan area. The Sunday Times will still cost $2.50, and the national edition will still cost $1. Home delivery rates also will stay the same. The last single-copy price increase became effective in September 1994, when the Times went from 50 cents to 60 cents. Before that, the last increase was in September 1991, from 40 cents to 50 cents.
The Times says the price is going up to reflect changes at the paper, which has added new sections, such as the “Circuits” technology section, and expanded others; added color; and extended deadlines for news and sports scores.
“Since we raised the price five years ago, we’ve really increased the value of the product for readers,” Times spokeswoman Lisa Carparelli says. “We continue to invest in the product, and this increase allows us to do so,” she says, adding that the paper isn’t prepared to talk about future changes. She says the price increase is unrelated to advertising rates.
The New York Times’ daily circulation was 1,134,974 as of March 1999, up from 1,110,143 a year earlier. Sunday circulation was 1,687,959, up from 1,650,179 a year earlier. Single-copy sales make up 34.9% of the Times’ overall daily sales and 43.1% of Sunday sales, in and outside the New York metropolitan area.
The company reports earnings rose 11.3% to $83.5 million in the second quarter of 1999 and says it is on track to achieve earnings per share growth of 10% to 15% for the year.
(Editor & Publisher WebSite:http:www.mediainfo.com) [Caption]
(copyright: Editor & Publisher September 4, 1999) [Caption]

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