The Times’ Video Dilemma

By: Joe Pompeo | Capital New York

Early last year, The New York Times was making its first big sales push since revving up its digital video strategy, and it locked down two large upfront deals with two tony advertisers. One was Acura, which signed on for a full year.

The other was Microsoft, which wanted a commitment closer to half a year. Both deals guaranteed these advertisers a “ton” of placement at the beginning of videos, according to a person familiar with the transactions, who said the deal with Acura was worth more than $1 million and Microsoft north of $500,000.

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