By: Neal Lulofs | Executive Vice President, Communications and Strategic Planning, and General Manager, ABCi
ABC released the semiannual newspaper FAS-FAX and Audience-FAX report today. This FAS-FAX report includes top-line circulation data for all newspaper members for the six months ending September 30, 2011. Newspapers participating in Audience-FAX have additional print and online readership and website activity data included in the report.
Today’s FAS-FAX report reflects the U.S. newspaper rule changes that went into effect last October. This FAS-FAX report, therefore, has new and redefined categories of circulation. A fact sheet and a list of frequently asked questions about the changes are available here. And as a reminder, ABC recommends not making direct comparisons of September 2011 data to prior audit periods.