The Washington Post is Adapting Some of its Stories for Medium

Here’s a simple tip for publishers looking looking to attract readers on Medium: Start with what already works on the platform (first-person stories), and avoid what doesn’t (straight news).

Obvious advice, perhaps, but that idea has become core to The Washington Post’s Medium strategy over the past few months. Medium, despite being a popular choice for hate reads, hot takes, and stories of corporate failure, isn’t known for being a particularly significant source of traffic.

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