The Washington Post Launches its First Interactive TV Ad

The Washington Post has started running its first interactive ad on Apple TV. The ad, for Jaguar, consists of a 30-second commercial. The interactive part is that below the commercial are panels that the viewer can click on using their remote to see photo galleries of the inside and outside of Jaguar’s F-Pace.

The ad has been live for two weeks and the Post wouldn’t share engagement rates except to claim they’re higher than pre-rolls ads that run on websites.

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