The Intersect ran a little experiment a few weeks ago: During the work day, we’d check in with Facebook each hour, on the hour, and record which topics were trending for us on the platform. The resulting daily pop-up newsletter gave us some interesting insights into the world according to Facebook. We’re exploring some of what we learned in a series of pieces in the coming weeks. This is the first in the series.
Facebook’s trending topics, taken without context, are a word salad. The company used to solve that problem by employing human editors, who described each trending topic in bland but helpful language.