By: Staff reports
Entertainment Mag Signs Deal With Web Ticketer
Coverstory, a weekly print magazine carried by newspapers, is expanding online, with
plans to launch an enhanced Web site this spring. The entertainment news magazine
yesterday announced a deal with ETM Entertainment Network Inc. of Costa Mesa, Calif.,
that will provide Coverstory’s local media partners with movie ticketing.
‘Newspapers are screaming for local content,’ says Dan Uslan, group publisher with
Thomson Target Media, which publishes Coverstory. ‘There’s nothing more local than a
local entertainment experience which is partly fulfilled by local movie show times and
Some of Coverstory’s partners, like Middletown.com in Ohio, are already running
Coverstory’s online module. Uslan says new features will be announced in the weeks to
come, as the site eventually moves from weekly updates to daily news. The magazine has
about 30 editorial staffers, most based in Hollywood. Streaming audio and video
customized for the local market will also be added.
The print version claims distribution to over 5 million households, including newspapers
in the Thomson chain and other chains. The existing Web module will soon be running in
about 50 markets.
The online ticketing partner, ETM, will run Coverstory content on its Web site,
http://www.etm.com. The company is a competitor of America Online’s Moviefone.com, which
will presumably be able to draw upon entertainment content from Time Warner titles once
that merger is complete.
(c) Copyright 2000, Editor & Publisher