Three Media Companies Share Tactics for Digital Reader Engagement

What are the best-performing tactics to engage readers?

During an INMA-members only Webinar on Wednesday, three news executives share their thoughts on the subject:

Marius Thorkildsen, brand manager at Aftenposten in Norway; Sarah Barth, senior conversion manager at Funke Digital in Germany; and Mark Francescutti, director of digital marketing operations and engagement at The Dallas Morning News in the United States took part in a Readers-First Meet-Up with INMA Researcher-In-Residence Grzegorz (Greg) Piechota.

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