Three More Papers Sign up for Online Coupon Service

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By: E&P Staff

Three more newspapers have signed up for Consumer Networks’ online coupon service, Boodle. The service lets consumers download coupons from major consumer-goods companies such as General Mills, SC Johnson and Kimberly-Clark.

The new additions include: The Milwaukee (Wis.) Journal Sentinel, The Kearney (Neb.) Hub, and The News Tribune in Tacoma, Wash.

“Boodle provides high quality coupons we know that our users want,” Lane Beauchamp, General Manager of Journal Interactive — the online division of the Milwaukee Journal Sentinel — said in a statement. “Just as important, we chose to work with Consumer Networks for the company’s flexibility and willingness to work with us to customize a unique online coupon program to meet our needs.”

Boodle can be found on 275 newspapers’ Web sites and, by the end of the year, plans to be in 100 top U.S. markets.

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