Thrillist is Building a Six-person Snapchat Team From Scratch

Platforms require publishers to master new skills. One of the newest: building a Snapchat content team from scratch — and quickly.

Men’s lifestyle publisher Thrillist is one of those publishers, and it is building a six-person Snapchat crew to produce the types of videos of events, festivals and city guides it’s known for online. Thrillist hasn’t had an active personal account on Snapchat yet, but it wants to have one up and running by the end of summer with daily content.

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