‘Times-Picayune’ Cuts Most Mississippi Circulation

By: Joe Strupp

The Times-Picayune of New Orleans has eliminated most of its circulation in neighboring Mississippi, according to Circulation Director Phil Ehrhardt, who said the cutback amounts to some 3,000 subscription and single-copy sales.

He said only some 700 copies are still being distributed in Picayune, Miss., noting that much of the Mississippi distribution lost from Hurricane Katrina in 2005 had not returned.

“It did not make sense to keep going there,” he said about the Mississippi readership. “It is a little bit of home delivery, but mostly single copy.”

Single-copy sales make up about 16% of the Times-Picayune’s overall circulation, Ehrhardt said. The total daily circulation of the paper, which was actually up slightly in the most recent Audit Bureau of Circulations FAS-FAX report, is at 179,834 for the six months ending March 31, 2008.

“The storm took a lot of the Mississippi distribution away,” he added, saying rising gas prices were not the chief culprit. “It did not come back on the Gulf Coast and it has been [nearly] three years.”

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