Times Publisher Sets Out Plan for ‘Native’ Ads

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By: Ravi Somaiya | New York Times

Seeking to allay potential newsroom concerns about the introduction of a new digital product called native advertising, the publisher of The New York Times on Thursday said that features like a color bar and the words “Paid Post” would enable readers to identify material as advertising content.

In a letter to employees, the publisher, Arthur Sulzberger Jr., also said there would be “strict separation between the newsroom and the job of creating content for the new native ads.”

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