By: E&P Staff
As The New York Times? TimesSelect paid-access service nears its first anniversary in September, subscriptions have topped the half-million mark, New York Times Co. President and CEO Janet L. Robinson told analysts Tuesday.
Robinson said that TimesSelect, which allows access to certain columnists and other contents, now has 513,000 subscribers. Of those, 37% are Internet-only subscribers who pay a monthly fee or a $49.95 annual fee, while the rest have signed on for free access as part of their subscription to the print newspaper.
?We are pleased with what we?ve seen with TimesSelect,? Robinson said.
The Times is planning an extensive promotion campaign as the Internet-only subscriptions come up for renewal in late September. TimesSelect will also add ?a lot of video, unique content and some wonderful products,? Robinson said.
Martin A. Nisenholtz, the Times Co.?s senior vice president of digital operations, told analysts that the Times has been able to sell TimesSelect as a service with ?a special audience, and we do extract a higher (ad) price for that? than other online ad positions.