By: E&P Staff
Tribune’s national advertising sales arm, Tribune Media Net (TMN), is teaming up with Sears to produce a multi-platform marketing campaign. The promotion ties in with the 2008 Kitchen/Bath Industry Show in Chicago starting April 11.
The campaign includes radio spots on WGN 720 and an appliance contest worth $15,000; 30 second TV spots to air in nine major markets (Chicago, New York, and Los Angeles); and a full-color special post-show edition topping nine Tribune papers on April 16.
“Our role at TMN was to create an integrated marketing solution for Sears to position themselves as the best source for affordable and high-quality kitchen appliances,” Ken DePaola, president of TMN, said in a statement.
Sears Chief Marketing Officer Richard Gerstein said in a statement that Sears plans to give consumers a “sneak peak” at the new product during the campaign.