To Grow Subscribers, The Wall Street Journal Focuses on Product Testing

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When Dow Jones & Co. set a goal of getting 3 million subscribers across its titles on print and digital by the end of 2017, it set out to better serve subscribers’ needs.

To get there — The publisher of the Wall Street Journal and Barron’s hit the mark in April — it ramped up product testing, partly through a six-person optimization team.

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