Toledo Blade Selects Brainworks Integrated Advertising Software

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By: Press Release | Brainworks

Sayville, New York, April 2014 – Brainworks Software, the leading provider of newspaper advertising, ad tracking and circulation systems across North America has announced that The Blade, Toledo, Ohio has chosen Brainworks to install an integrated advertising software solution for their publications.

The Blade has contracted with Brainworks to implement advertising order entry, accounts receivable, credit management, contract management, budget management, e-tearsheets, e-billing, advertiser web-access portal, classified self-service online tools, reporting and CRM in the Brainworks private cloud environment.

“We’ve been in discussions with the leadership at The Blade for many years and we are thrilled that the timing has mutually worked out to move forward with a Brainworks installation in Toledo. Their selection committee implemented a thorough search and we are very encouraged that Brainworks was the best vendor to help them drive new efficiencies and revenue” said John Barry, President of Brainworks.

“Brainworks was the obvious choice for The Blade, stated Bettyann Cole, Senior Information Technology Manager for The Blade, “and we are thrilled about having one integrated platform to help improve workflow in our advertising and accounting departments.”

“I’ve truly enjoyed working with the team at The Blade,” said Matt Griffith, Business Development Manager for Brainworks, “I respect and appreciate their desire to work hard, innovate and strategically grow new revenue streams. I am confident that an integrated Brainworks solution will have a huge impact on their operation.”

The installation of the new software will begin this month and is scheduled for completion in the first quarter of 2015.

Brainworks Software solutions are installed at over 1,000 North American newspapers over the past 40 years. Products include fully integrated classified and display advertising, circulation, ad production tracking and online proofing for print and online ads, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, and a state-of-the art Sales Force Automation system supporting Web, tablet, laptop, and Smartphone platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY, Wichita, KS and Belleville, Ontario, Canada.

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