By: Alliance for Audited Media
Last fall, we released the top 25 U.S. daily and Sunday newspapers as well as the top 25 newspapers with digital editions. Now I’d like to give you a closer look at the newspapers reporting gains in print and online audiences in their respective DMAs. The newspapers in the following chart are all participants in Audience Snapshot (formerly known as Audience-FAX), a voluntary program that allows newspapers to enhance their statements with additional print and online audience metrics. The Audience Snapshot data in this chart is based on research studies conducted by Scarborough Research and verified by AAM.