By: E&P Staff
Eight of the top 20 news Web sites or groups in the U.S. during December were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings.
The top sites in Nielsen//NetRatings’ Current Events & Global News category were CNN, MSNBC, Yahoo! News, AOL News, and Gannett Newspapers (excluding USAToday.com).
Three individual newspaper sites were in the top 20: NYTimes.com, USAToday.com and washingtonpost.com. Just outside of the top 20 was NYPost.com, with 3.4 million visitors in December — a 75% increase over a year ago, according to the New York Post.
Newspaper chains on the list were Gannett, Knight Ridder, Tribune, Hearst and Advance.
Nielsen//NetRatings classifies news Web sites according to the media companies’ preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a newspaper chainwide ranking.
The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.
One newspaper chain, E.W. Scripps, ranked in the top 20 of another Nielsen//NetRatings list — the directories/local guides category. All of Scripps Newspapers’ sites combined had 2.2 million unique users last month.
Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.