Top Publishing Executives Talk Data, Advertising and Industry Advocacy at NDX’s Publishers Advisory Board Meeting

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By: Press Release | Newspaper Data Exchange (NDX)

Chesterfield, Missouri (January 24, 2013)—Top executives representing twelve of the nation’s leading newspaper publishers gathered in Chicago recently to share insights, ideas and suggestions with representatives from Newspaper Data Exchange (NDX) on strengthening the relationship between publishers and advertisers and using NDX’s unique data services to increase revenues and profitability in a rapidly evolving marketplace.

The Publishers Advisory Board was created by NDX to act as a crucial forum for universal issues and concerns facing the publishing industry regarding critical revenue streams from advertisers, particularly those affected by pre-print inserts that are still in clear demand. NDX is home to the nation’s largest, most comprehensive and up-to-date database of newspaper product and distribution information available to ad buyers.
Powered by insights from leaders in the publishing industry, the conversation produced thoughtful consideration around advocacy of the print industry; enhancing print revenue generation, including special consideration to boutique ad agencies; ZIP code penetration goals and the collection of ad placement information to allow publishers to better focus their resources on the most critical trading areas to advertisers. Acknowledging the importance of the services NDX provides, the group pledged full support of NDX’s data collection efforts.

Paul Kasbohm, Vice President of Advertising Sales for Star Tribune Minneapolis, said, “The opportunity to have so many leaders in newspaper publishing together at one time focused on how we can better serve our advertising base was invaluable. The peer conversation generated some interesting ideas and valuable feedback for operating a successful print advertising program in today’s marketplace.” Jeremy Halbreich, Chairman and CEO of AIM Media Texas, LLC, commented, “I thought our meeting was very informative, very productive. I salute you and your associates at NDX for initiating this Publishers Advisory Board group.”

Other attendees included Bob Fleck (Chicago Tribune); Ray McCutcheon (Hearst Newspapers); Peg Miller (Lee Enterprises); Bill Nagel (Los Angeles Times); Tim O’Neil (Sun-Times Group); Jeannie Parent (Digital First Media); Dan Phelan (Dallas Morning News); Evan Ray (Gannett); Ethan Selzer (Washington Post) and Ed Tiles (Local Media Association).

In addition to the Publishers Advisory Board, NDX also hosts an Advertisers Advisory Board, for input from principals in advertising in both agency and large retailer settings. Both Boards are scheduled to meet on a semi-annual basis, with subsequent thought leadership produced by NDX capturing the insights, intuitions, ideas and perceptions of the industry leaders.

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