TORSTAR PARTNERS WITH CORUS, AUCTIONS.com

By: Staff reports

Canadian Online Retail Mart To Launch This Spring



Torstar Corp., the Canadian newspaper publisher, has partnered with Corus Entertainment,
a television and radio company, and Auctions.com, a division of Classified Ventures, to
create an online retail mart, COOLeh.com.


COOLeh.com will feature both fixed priced and auctioned merchandise in categories such
as consumer electronics, books, compact discs, and computers. The site will launch this
spring in the greater Toronto area, with plans to rapidly roll-out across Canada.



Covering newspaper, radio, and television, Torstar and Corus will have a national
promotional and marketing reach for the new site.


COOLeh.com will become part of Torstar’s network of Web sites that includes thestar.com,
toronto.com, workopolis.com, and newinhomes.com. Corus Entertainment’s Web sites will
link to COOLeh.com.



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Staff reports













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