Torstar-Rogers Venture to Commercialize Online Publishing System

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By: E&P Staff

The Canadian Press reported Aug. 4 that Rogers Communications Inc. will be an equal partner in a venture to commercialize the Total Online Publishing Solutions (TOPS) that run a number of Torstar Corp.’s Websites.

The Toronto-based media companies did not disclose financial terms of their agreement.

The system the Toronto Star has used for more than four years for Thestar.com also is used for Toronto.com and news sites for Torstar’s Metroland Media papers and its free-paper publisher, Metro News of Canada. Rogers-owned broadcast and magazine operations’ Web sites have used TOPS system since last year.

CP quotes Claude Galipeau, Rogers Media senior vice-president and general manager for digital media, saying that TOPS “vastly improved the publishing power of our journalists and editors, our search engine performance, and our speed to market.”

Danny Galic, chief technology officer and general manager of TOPS, said the system allows publishers to decide what they want from their online sites without buying software and hardware or hiring staff.

Describing the value proposition, Galic said, “we can build the site you want quickly and then operate, maintain and improve it for you, with world-class features at very low expense.”

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