Traffic Jam: E&P Online Sets Record in July With Over 1 Million Unique Users

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By: E&P Staff

E&P Online reached a milestone in July, topping 1 million unique users for a month for the first time, according to Nielsen//NetRatings.

The total for the month came in at 1,091,448 unique users. “Unique users” charts the number of individuals who visit a site at least once during any month.

E&P, one of the oldest weeklies in the country (publishing since 1884), switched to a monthly print format in January 2004, while placing a greater emphasis on breaking news daily on its redesigned Web site.

Web traffic at E&P Online has steadily climbed since then. “In recent months,” said Editor Greg Mitchell, “we have made a few changes in the site and started posting more stories in the evenings and on weekends, so we are gratified with the latest numbers.”

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