By: E&P Staff
E&P Online reached a milestone in July, topping 1 million unique users for a month for the first time, according to Nielsen//NetRatings.
The total for the month came in at 1,091,448 unique users. “Unique users” charts the number of individuals who visit a site at least once during any month.
E&P, one of the oldest weeklies in the country (publishing since 1884), switched to a monthly print format in January 2004, while placing a greater emphasis on breaking news daily on its redesigned Web site.
Web traffic at E&P Online has steadily climbed since then. “In recent months,” said Editor Greg Mitchell, “we have made a few changes in the site and started posting more stories in the evenings and on weekends, so we are gratified with the latest numbers.”