Traffic Soars, but Programmatic Ad Prices Drop

Online ad revenue has shriveled up amid the coronavirus pandemic, but there are early signs of recovery.

Since the onset of the global pandemic, publishers have an abundance of supply with a clear spike in web traffic, up as high as 30%, according to the seven media execs interviewed for this article. The challenge for those publishers is that the content driving the uplift is on the coronavirus, which advertisers have chosen largely to avoid.

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