Transpera to Supply Video Capability for AP’s Mobile News Network

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By: E&P Staff

The Associated Press announced today that wireless customers with video-capable phones will be able to view video on the soon-to-be launched Mobile News Network.

The AP selected Transpera, Santa Monica, Calif., to supply video capability for the new network. Slated to launch later this quarter, Mobile News Network is designed to provide mobile users with a single point of access to local, national and international news. Announced two weeks ago at the news cooperative’s annual meeting, the multimedia news service is the first product released by AP’s Digital Cooperative, an initiative aimed at finding new digital outlets for the news and information produced by its members.

Transpera enables organizations to make online video content available to mobile consumers, and advertisers to capitalize on the mobile video market by matching messages to a targeted demographic, according to Transpera founder and CEO Frank Barbieri. Transpera’s Advertising Platform offers mobile banner placements and “Peek” pre-roll video units and post-roll ad options to customize campaigns and drive engagement.

The Mobile News Network will include local news contributed by AP members, along with national, international and other content from the AP, such as sports, entertainment, business news, photo galleries and video clips.

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