By: Katherine Travers | Editorsweblog.org
Are you ready to meet Siri‘s sister? No, not another shrill-voiced digital assistant, but in fact a new discovery engine, brought to you by Siri’s sister company, Trapit. Like the iPhone 4S’s voice command technology, Trap.it is the product of technologies developed in the CALO – Cognitive Assistant that Learns and Organizes – project. Trapit is now its own company and has begun raising funds, including seeking capital from Horizon Ventures, one the sponsors of Facebook, Spotify and Siri.
So Trapit has an impressive heritage, being descended from a $200 million artificial intelligence project, but what is it about Trapit that differentiates it from the ever-increasing amount of aggregators and discovery engines out there?