Tremors In The Distributed Content World

It was a bad week in the distributed content sector where gazillions “content views” were once touted as the new digital digital bonanza. On April 12th, The FT.com reported that Buzzfeed, until now the genre’s gold standard, had halved its 2016 revenue projections from $500m to $250m, after making $150m in 2015, 30% lower than expected. The Buzzfeed PR team issued the pro-forma, unconvincing denial, and BF’s chairman Ken Lerer (managing partner at Lerer Hippeau Ventures) offered a more optimistic picture in a Re/code chat. (Also read Ken Doctor’s column on the matter.)

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