‘Tribune’ Busts ‘Sun-Times’ For Extra-Early Extra ‘Super Bowl’ Edition

By: E&P Staff

Newspapers routinely print copies of extra editions proclaiming the victory of their hometown heroes well before the big game even begins. Most, though, don’t let themselves get caught doing it — as the Chicago Sun-Times was on the Friday before the Super Bowl.

On its sports section front Saturday, the Chicago Tribune published what it said was the front page of a Chicago Sun-Times extra dated Sunday, Feb. 4, with the headline: “Chicago Bears World Champs!” The extra “made it out of the paper’s possession,” the Tribune said.

Referring to its own famous front-page gaffe in declaring the wrong victor of the 1948 presidential election, the Tribune twitted: “If (Indianapolis Colts quarterback) Peyton Manning has a big game, the only question left could be how many touchdowns Dewey scored against Truman.”

Added the Trib: “We learned this lesson a long time ago.”

The Tribune headlined the item, “A Bright Move?,” referring to the long-time Sun-Times slogan, “The Bright One.”

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