By: E&P Staff
Tribune Co. said Monday it is creating a new unit inside its national organization, Tribune Media Net, to service 15 key national retailers whose accounts previously had been handled by salespeople for local newspapers.
TMN Retail, based at the company’s Chicago headquarters, was created to respond to the way national retailers prefer to go to market, said Tribune Media Net President Ken DePaola. Earlier Monday, Tribune announced that DePaola will be devoted full time to Tribune Media Net. Previously he also served as vice president/advertising for the flagship Chicago Tribune.
“They told us how they prefer to buy media, and TMN Retail is our response,” DePaola said in a statement. “This is all about going to market in a way that works best for our customers.”
Tribune said TMN Retail will also “free local sales staff in Tribune’s newspaper markets to aggressively pursue promising new business opportunities.”
The new unit will be headed by Barry Haselden, who wil have the title senior vice president of TMN Retail. Most recently, he was vice president/corporate sales for Tribune Media Net. Haselden joined Tribune Media Net in 2004 after 23 years in advertising sales and management at the Tribune-owned Orlando Sentinel.
TMN Retail is expected to be fully operational by September 1, Tribune said.